Show the service provider for IPs
I would suggest that based on the IP, to not only show the country but also try to show the Service Provider (as it sometimes is named after the company where the user originates from). This is useful for B2B websites.
You can get that info for European IPs at http://www.ripe.net
It will match the category "Service Provider" from Google Analytics.
This feature has now been added to the account dashboard on all plans. By hovering the flag next to a recording, you can now see the recorded vistior’s IP, ISP, location and country.
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Bob Glithero commented
This is essential for correlating visits with other web analytics, such as Google