See Returning Visitors AND New Visitors on the Traffic Overview
We need more analytics on Returning Visitors. Many visitors convert into buyers after "returning" to the site more than one occasion. Sometimes it is worth to spend more energy on fixing pages where returning visitors bounce out of versus new visitors. A returning visitor tells me that they want to dig deeper. I want to able to convert this returning visitor into a buyer.
It would help to see a comparison ALL TOGETHER visible New vs Returning instead of having to go through the filters every time to make this adjustment. Allow us to make this feature more permanent. A returning visitor's insight can be worth more than a new visitor because this returning visitor is thinking something about what you have on your site versus a new visitor who may not be serious at all.